Turning the Tide:
Why Denmark’s Oldest Fish Shop Rejected Farmed Fish
Last year, Jakob Clausen changed the trajectory of his family’s fish shop by stepping away from farmed fish.
According to World Wide Fund for Nature, issues have been raised around pollution, diseases and the quality of farmed fish.
With the industry growing, fifth-generation fishmonger Jakob Clausen wanted to take a stand for P. Clausen's Fiskehandel.
Watch how Denmark's oldest fish shop continues to run on its own terms.